Behind the Lens with Lloyd Media Group

Video content is essential for B2B marketers aiming to connect with their audience and showcase their expertise. But to stand out, a crucial strategy is to use a variety of video types that keep your content fresh and engaging. By leveraging these formats, you’ll be able to attract, inform, and build lasting relationships with your potential partners and customers.

Here are 10 types of B2B videos that can elevate your marketing efforts, along with examples to inspire your next campaign:

1. Expert Interviews

Expert interviews highlight thought leadership by featuring professionals in your industry. These videos build credibility and provide valuable insights without requiring a detailed script.

Example: A software company interviews an industry expert on future trends in data security, providing both useful knowledge and positioning itself as a leader in the field.

2. Customer Testimonials

Testimonial videos allow your existing customers to share their authentic experiences with your product or service. This type of social proof is highly persuasive for new prospects considering your offering.

Example: A business consulting firm features a client sharing how the firm’s strategic advice helped them streamline operations, demonstrating real-world impact.

3. Product Demos

Product demos showcase the key features of your product, helping potential customers understand how it works and why it’s valuable. These videos allow viewers to see your solution in action.

Example: A cloud-based software provider walks potential customers through its platform’s intuitive interface, demonstrating how it helps teams collaborate more effectively.

4. Behind-the-Scenes Videos

Behind-the-scenes videos give a transparent look at your company’s operations, culture, or processes. These videos can help humanize your brand and build trust with B2B partners.

Example: A manufacturing company shares a behind-the-scenes video of its production process, showcasing the precision and care that goes into creating its products.

5. Tutorials

Tutorial videos provide step-by-step guidance on how to use your product. These are particularly useful for onboarding new customers or helping existing clients get the most from your offering.

Example: A project management software company creates a tutorial that walks users through setting up their first project, offering clear instructions to help users get started.

6. Brand Videos

Brand videos focus on your company’s values, mission, and vision, rather than specific products or services. These videos help potential customers connect with your brand on a deeper level.

Example: A tech company produces a video that emphasizes its commitment to innovation and customer success, showing how these core values guide everything they do.

7. Case Studies

Case study videos highlight how your product or service helped a real client solve a problem. They often include both data-driven results and a compelling narrative to make the story more relatable.

Example: A logistics company shares a case study video showing how one of its clients improved delivery times by implementing its supply chain solutions, resulting in measurable improvements.

8. Event Teasers/Recaps

Event teasers and recap videos promote your upcoming events or highlight key moments from past ones. These videos can help build excitement for future events or showcase valuable takeaways.

Example: A B2B conference organizer shares a highlight video from their recent event, featuring snippets from speaker sessions and interviews with attendees to capture the energy and insights.

9. How-To Videos

How-to videos solve a specific problem for your audience while subtly featuring your product. They’re particularly useful for B2B companies with complex products or services that need clear, actionable steps.

Example: A marketing automation platform creates a how-to video showing how to set up an email drip campaign, offering easy-to-follow steps while subtly demonstrating the platform’s capabilities.

10. FAQ Videos

FAQ videos are an excellent way to address common customer inquiries, helping to clarify doubts and provide quick solutions. These videos can cover everything from product functionality to pricing or support processes. This type can help build trust, reduce support inquiries, and speed up the decision-making process for your B2B customers.

Example: A software company creates a series of short videos answering common questions like “How do I upgrade my plan?” or “What integrations are available?” This type of content helps streamline customer support while giving prospects the information they need to move forward.

By incorporating these 10 video types into your B2B marketing strategy, you’ll create content that resonates with different aspects of your audience’s needs. Each video type has a unique role to play – from establishing credibility with expert interviews to providing social proof through customer testimonials. By diversifying your video content, you’ll increase engagement and demonstrate the full value of what your company has to offer.