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Incorporating video in a marketing plan can build an organization’s credibility with customers and drive sales. Lloyd Media Group is here to help throughout your video journey.
Unlocking the Power of Video in Your Email Marketing
Behind the Lens with Lloyd Media Group In the age of endless inbox clutter, video email marketing is a strategy that not only cuts through the noise but creates memorable connections with your audience. With just a simple embed and a compelling subject line, videos...
Video Breakdown: Facility Tours – A Window into Your World
Behind the Lens with Lloyd Media Group Welcome to the latest edition of Video Breakdown! Facility tours offer an immersive, visual walk-through of your business’s physical space, showcasing the heart of your operations. They’re more than just a glimpse behind closed...
10 Types of Senior Leadership Videos That Resonate
Behind the Lens with Lloyd Media Group Today’s workforce craves authenticity and connection, especially with the C-Suite individuals. Senior leaders are increasingly using video to connect with internal and external audiences, humanizing the executive role in ways...
Active Listening: The Secret Sauce for Video Production and More!
Behind the Lens with Lloyd Media Group In a world that’s constantly buzzing, being a great listener can seem like a lost art. But if you work in video production, podcasting, blogging, or any communication-focused role, active listening isn’t just a nice-to-have, it’s...
What is a Video Brief and Why is it Essential?
Behind the Lens with Lloyd Media Group A video brief is the foundation of any successful video project. It acts as a roadmap, giving your video producer a clear direction, so they can focus on refining your vision instead of figuring it out from scratch. The goal of a...
Video Breakdown: Video Whitepapers
Behind the Lens with Lloyd Media Group There are different ways to consume complex information. Typically, someone might read a whitepaper. But content is evolving and so are these documents. Enter the video whitepaper: an engaging, accessible twist on the traditional...
Video Breakdown: Commercials & Infomercials
Behind the Lens with Lloyd Media Group In this edition of Video Breakdown, we’re looking at two powerhouses of the video marketing world: commercials and infomercials. These formats have stood the test of time, evolving with new media platforms while continuing to...
Video Marketing: A Powerful Tool for Customer Retention
Behind the Lens with Lloyd Media Group Did you know that 93% of businesses report gaining a new customer thanks to a video on social media? In today's digital age, video content isn't just about attracting new customers; it's a powerful tool for nurturing existing...
Video Breakdown: The Power of Behind-the-Scenes Videos
Behind the Lens with Lloyd Media Group In the world of content creation, few formats are as authentic, engaging, and fun as Behind-the-Scenes (BTS) videos. Everyone loves good behind-the-scenes footage. It's an excellent way to showcase the lighter, lesser-known...
10 Essential B2B Videos You Can’t Afford to Ignore
Behind the Lens with Lloyd Media Group Video content is essential for B2B marketers aiming to connect with their audience and showcase their expertise. But to stand out, a crucial strategy is to use a variety of video types that keep your content fresh and engaging....
Maximize Your Message: Turn a Long Video into Several
Behind the Lens with Lloyd Media Group Producing video content is exciting. The possibilities feel endless, and when you get into the creative process, it’s easy to want to include every single thing about your business in one video. You start with a plan for a short,...
Why Video Production is a Smart Investment for Your Brand
Behind the Lens with Lloyd Media Group In today’s digital world, video content is one of the most powerful tools at a business’s disposal. Yet, many companies still view video production as a burdensome cost rather than the strategic investment it truly is. Let’s...
From Cringe to Confidence: 10 Tips to Polish Your On-Camera Skills
Behind the Lens with Lloyd Media Group Stop wincing at how you look on camera and focus on improving instead. We’ve all been there. You watch yourself on video and immediately cringe at how you look or sound. Here's a little secret: most people, even seasoned...
Effective Video Examples for Customer Engagement: Part 3
Behind the Lens with Lloyd Media Group In the first two installments of this series, we explored ten impactful ways businesses can use video to engage with their customers. We discussed how video can promote services, educate consumers, offer behind-the-scenes...
Planning a Great Business Video: The 12 Important Questions to Ask
In today's connected world, video has become an indispensable tool for businesses looking to connect with their audience, build brand awareness, and drive conversions. However, the effectiveness of your video content depends not just on creativity but also on careful...
Effective Video Examples for Customer Engagement: Part 2
Behind the Lens with Lloyd Media Group In the first installment of this series, we discussed how video can be a powerful tool for engaging your customers, focusing on five key strategies: promoting your services, educating consumers, offering behind-the-scenes...
9 Social Media Video Ideas for B2B Companies
Behind the Lens with Lloyd Media Group Social media isn't just for B2C companies; B2B companies can also leverage it effectively. With billions of users online, it's no surprise that a significant portion of B2B marketers use social media to drive business results....
Video Breakdown: The Founder’s Story
Behind the Lens with Lloyd Media Group In today's saturated market, businesses are constantly searching for unique ways to connect with their audience. One of the most effective methods is through storytelling, specifically the Founder's Story or Company Story video....
Effective Video Examples for Customer Engagement: Part 1
Behind the Lens with Lloyd Media Group Video has become an essential tool for businesses to connect with their audience. Every business has a story to tell, and sharing that story visually is one of the most powerful ways to attract new customers and keep existing...
Video Breakdown:
Animated Videos
Behind the Lens with Lloyd Media Group Animated videos use moving graphics, illustrations, music and/or characters to tell a story, explain a concept, or promote a product. Unlike live-action videos, which feature real people and places, animated videos offer...
What Does a Video Producer Actually Do?
Behind the Lens with Lloyd Media Group Have you ever wondered who’s behind the creation of those videos you see on company websites or social media feeds? You might think it's all about the videographers or the onscreen talent, but there's someone working behind the...
Selecting the Right Stars for Your Employee Testimonial Videos
Behind the Lens with Lloyd Media Group Imagine having your most passionate employees share their genuine stories on camera. Employee video testimonials are highly valuable because they are an authentic look inside your organization from those who know it best. These...
Creating Shareable Content: A Mix of Hollywood & the Real World
Behind the Lens with Lloyd Media Group Creating video content that resonates and gets shared widely can seem like a daunting task. However, the secret to captivating your audience might just lie in the magic of emotional storytelling – a technique well-mastered in...
Video Breakdown:
Training Videos
Behind the Lens with Lloyd Media Group In this edition of our "Video Breakdown" series, we turn our lens towards an increasingly popular and effective educational tool that is reshaping learning and development across industries: Training Videos. At least 65% of...
Ultimate Guide to Sharing Your Videos for Maximum Engagement
Behind the Lens with Lloyd Media Group It takes time, effort, and expense to create videos. Let's explore the best ways to share your videos across different platforms to increase their impact. Whether it’s about bringing your company culture to life, educating your...
Video Breakdown:
Webinars
Behind the Lens with Lloyd Media Group Welcome back to our Video Breakdown series. Today we're focusing on a different kind of video: webinars. A webinar is an online seminar that allows for interactive participation, connecting a presenter or speakers with a remote...
Measuring a Video’s Success: Go Beyond Views and Likes
Behind the Lens with Lloyd Media Group Video is a dominant force among content formats, outshining traditional marketing methods with its ability to engage audiences, drive conversions, and extend its reach across the digital landscape. Incorporating video into your...
Video Breakdown: Educational Videos
Behind the Lens with Lloyd Media Group Welcome back to our Video Breakdown series! Today, we're looking at educational videos and their significant impact on digital marketing and brand positioning. These aren't your typical classroom lectures; think of them as your...
10 Essential Tips to On-Camera Confidence
Behind the Lens with Lloyd Media Group In the digital age, where video content reigns supreme across business landscapes—from video conferencing and webinars to social media and in-house productions—being comfortable and confident on camera has transitioned from a...
Video Breakdown: An Untapped Resource in FAQ Videos
Behind the Lens with Lloyd Media Group Today, we're looking at a type of video that's immensely valuable for any content creator, marketer, or business owner looking to enhance their audience engagement: Frequently Asked Questions (FAQ) videos. Yes, you heard it...
Maximizing Business Potential with Live Video
Behind the Lens with Lloyd Media Group Welcome Back to our Video Breakdown series. In this edition, we're covering Live video - a trend identified in our 2024 video marketing predictions. Live video – a distinct category within social videos – has emerged as a...
Did You Know? The Wonders of Video on Your Brain!
Behind the Lens with Lloyd Media Group Ever wondered what happens inside your brain when you watch a video? It's more exciting than you might think! Dr. Michio Kaku, a renowned theoretical physicist, has an intriguing insight: "The power of video is the power of the...
New Frontiers in Lead Generation: The Power of Video
Behind the Lens with Lloyd Media Group Exploring the world of video marketing reveals a realm of untapped potential in lead generation. It's not just about the content itself, but also about how we use and distribute it. Creative thinking in distribution, engaging...
The Secret Weapon of Video Marketing: Effective CTA Strategies
Behind the Lens with Lloyd Media Group Marketing videos are meant to be compelling and engaging. Their job: boost your brand and help with the know, like, and trust factor. They’re also a way to generate leads. To do that, you need an effective CTA. Creating an...
Enhancing Reach & Responsibility: Accessible Video Content
Behind the Lens with Lloyd Media Group Creating content that is accessible to all is more than a best practice, it’s the responsible thing to do. A significant part of the global population lives with disabilities. According to the World Health Organization, an...
🌐10 Video Marketing Predictions for 2024
Behind the Lens with Lloyd Media Group As Lloyd Media Group gazes into 2024’s crystal ball, we see some pretty exciting predictions in the video marketing world. These predictions aren’t just trends; they are opportunities for brands to connect with their audiences...
Mastering the Teleprompter: Essential Tips
Behind the Lens with Lloyd Media Group Today, I'm excited to share some invaluable tips for anyone about using a teleprompter while on camera. Whether you're a seasoned professional or a newcomer to the world of broadcasting, these pointers will help you deliver your...
Anatomy of a Viral Video: What Captures the Internet’s Attention
Behind the Lens with Lloyd Media Group Creating a viral video is often seen as a golden ticket in digital marketing. But to make a video that lots of people will watch and share, it's important to know what makes a video really catch on. Here's a look at the seven key...
Maximizing ROI on Your Video Production Budget
Behind the Lens with Lloyd Media Group Creating captivating video content can be both a time-consuming and costly endeavor. In the fast-paced digital age, where video reigns supreme on platforms from YouTube to TikTok, it's essential to ensure that your investment in...
What I Learned from Journalism & How It Guides My Video Career
Behind the Lens with Lloyd Media Group Transitioning from broadcast journalism to video production nearly 20 years ago wasn't a leap into the unknown. It was a natural evolution. I didn't just leave behind my reporter's notepad. I brought along an array of skills,...
On-Camera Confidence: 10 Tips to Shine in Today’s Digital Age
Behind the Lens with Lloyd Media Group In today's digital landscape, video is more prevalent than ever, making it increasingly likely you'll find yourself on camera. Whether it's for a virtual meeting, online conference, or company culture video interview, presenting...
7 Reasons Why Professional Audio Elevates Your Video
Behind the Lens with Lloyd Media Group In the realm of video production, visuals often take center stage, but one must never underestimate the profound impact of audio quality. In today's digital era, many content creators lean on the convenience of their devices,...
7 Ways Exceptional Lighting Transforms Your Video
Behind the Lens with Lloyd Media Group In the world of video production, every detail matters - and one of the most crucial details is lighting. As video production professionals, we understand the vital role that professional quality lighting plays in the success of...
📽️ Why Quality Video Production Matters
Behind the Lens with Lloyd Media Group In the age of smartphones and user-friendly editing software, many might be tempted to take the DIY route for their video content. While this approach may seem cost-effective, the difference between DIY and professional video...
Video SEO: A Game-Changer for Businesses in the Digital Age
Behind the Lens with Lloyd Media Group In today's digital landscape, video content reigns supreme. From social media clips to testimonials, videos are an integral part of our online experience. But with the vast amount of video content available, how can businesses...
Why Video is the MVP for Internal Comms
Behind the Lens with Lloyd Media Group When we talk about video, viral clips and marketing campaigns aren’t the only games in town. There’s a hidden hero in the video world: internal communications. An invaluable tool, video can shape company culture, boost morale,...
From Vision to Video: the Video Production Process
Behind the Lens with Lloyd Media Group Whether you're a seasoned marketer looking to enhance your brand's presence or a startup diving into the video content world for the first time, there's a behind-the-scenes process that brings every video to life. Today, we're...
From Meh to Amazing: Boosting Video ROI with 10 Proven Tactics
Behind the Lens with Lloyd Media Group Previously on Behind the Lens, we discussed measuring ROI on your video content. Today, let’s look at how to boost that ROI. According to Wyzowl’s Video Marketing Statistics 2023, 84% of marketers say video helps generate leads;...
Lights, Camera, ROI: Key Metrics & Why Measure Video ROI?
MicrosoftBehind the Lens with Lloyd Media Group You’ve invested in a video project in order to captivate your audience and drive business results. And now it’s out in the world. How do you know if it’s paying off? What’s your return on investment (ROI)? The answer...
Video Breakdown:
The Event Video
MicrosoftBehind the Lens with Lloyd Media Group Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits and add a bit of commentary. Today on Behind the Lens,...
Video Breakdown: The Employee Testimonial Video
MicrosoftBehind the Lens with Lloyd Media Group Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, cover the benefits to your business and add a bit of commentary. Today on Behind the Lens,...
Video Breakdown: The Company Culture Video
MicrosoftBehind the Lens with Lloyd Media Group Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits to your business and add a bit of commentary. Today on...
Video Breakdown: The Thought Leadership Video
MicrosoftBehind the Lens with Lloyd Media Group Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits to your business and add a bit of commentary. Today on...
Video Breakdown: The How-To Video
MicrosoftBehind the Lens with Lloyd Media Group Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits to your business and add a bit of commentary. Today on...
Video Breakdown: The Customer Testimonial Video
Behind the Lens with Lloyd Media Group Our Video Breakdown series examines different video types. Each article delves into a specific marketing video. We describe it, the components, talk about the benefits to your business and add a bit of commentary. This week on...
Video Breakdown: The Case Study Video
MicrosolfBehind the Lens with Lloyd Media Group Our new Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, talk about the benefits to your business and add a bit of commentary....
Video Breakdown: The Explainer Video
Video Breakdown: The Explainer Video Our new Video Breakdown series looks at different types of videos. Each article dives deeper into a specific marketing video. We describe it, lay out the components, talk about the benefits to your business and give a bit of...
6 Ways Video Can Help Grow Your Business
Video is consistently listed as one of the most popular forms of online content. Not only is it a compelling way to present a concept or tell a story, it can also positively affect your bottom line. Here are 6 ways that video can help grow your business. 1-Video Helps...
The Iraq War 20 Years Later: What I Learned that’s Still True
Today marks the 20-year anniversary of Shock & Awe; the beginning of the Iraq War. Looking back, I have vivid memories of that day. I was a Fox News producer and had only arrived in Kuwait four days earlier. Our assignment: be prepared “in case” something happens....
Making the Case for Long Form Videos
Photo by Surface on UnsplashWe’ve all heard it. The accepted wisdom that videos must be short to get any views. That our attention spans can’t handle a longer video. But is that true? Personally, I don’t agree. I enjoy watching (and making) long form videos....
8 Videos to Showcase Your Organization’s Leadership
t’s a given that video is a valuable marketing strategy. One way to increase that value, put your leadership in front of the camera. Get them out of the corner office and show off their insights and personalities. These videos can be used internally and externally and...
How to Look Good on Zoom (Or Google Meet or Microsoft Teams)
Photo by visuals on UnsplashAs we’ve all come to realize, communicating via video conference platforms isn’t going away. Whether you’re speaking at a virtual conference, training an online course or being interviewed on-camera for a video, you’re probably doing it...
Press Play: Six Video Trends for 2022
It’s 2022. It’s time to start creating video content. Why? It’s a smart business move. The numbers speak for themselves. 86% of businesses use video marketing. Viewers retain 95% of a video message; only 10% from text. 84% of people bought a product or service because...
Stand Out from the Crowd! 5 Ways That Video Enhances Your Website
Video has the power to compel your audience unmatched by other forms of media. The reason is simple. Video engages people in ways the written word cannot. Video can elevate trust in your brand by allowing people to not only learn more about your company and product...
What is B-roll and Why Is It Such a Big Deal in Video Production?
Photo by Glenn Carstens-PetersWhen starting a new video project, we throw around the term B-roll when discussing concepts with our clients. With new clients, I’m often asked, what the heck is B-roll? B-roll is the secret sauce that make videos more engaging. It is...
Pull Back the Curtain: 4 Ways to Use Company Culture Videos
Photo by Mimi ThianThe best relationships come from trust. We trust people we know and understand. The same applies to companies and organizations. If you want a strong connection with your clients and prospects, build a relationship by showing you are more than some...
On-Camera Advice: 10 Trade Secrets to Look & Sound Your Best
Video. It’s everywhere and so is the likelihood of you needing to speak on camera. Fear not. You can look and sound good on camera. Here are 10 trade secrets to help bring out your inner video star. 1. Wear Solid Colors Solid colors look best on camera. However, there...
Who’s Watching Online Videos? Everyone!
Online video is one of the most powerful mediums of communication today and its popularity is growing. A leader in measuring the digital world, comScore, Inc., released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched...