Video is consistently listed as one of the most popular forms of online content. Not only is it a compelling way to present a concept or tell a story, it can also positively affect your bottom line. Here are 6 ways that video can help grow your business.
1-Video Helps Existing and Potential Customers Remember Your Company
Everyone searches online to find companies they want or need to do business with. We’re all eager to learn more about the various products and services out there. And there are many ways that video can teach about your offerings, share your expertise, demonstrate an interesting product or tell a compelling story. When a potential customer is ready to buy, they’ll remember your company.
2-Video Converts More Customers
Video content can increase conversion rates on landing pages and sales pages. This means that people who watch your videos are more likely to take the desired action, such as making a purchase or signing up for a newsletter.
Look at the numbers.
- Yans Media: on average, websites that use video have a 4.8% conversion rate compared to 2.9% for those that don’t.
- Hubspot: more than 90% of marketing professionals report video has good ROI.
- Forbes: 70% of marketers say video converts better than any other type of content.
3-Video Helps with SEO
Search engines like Google and Bing give preference to websites with video content, which means that having videos on your website can help improve your search engine rankings. This can make it easier for potential customers to find you online.
Plus, there is the time spent on a website. The average person spends 88% more time on a website with video content.
4-Video Helps Content Rank Higher
According to BridgeEdge, websites with video are 53 times more likely to rank on Google’s coveted first page. When Google shows a video thumbnail next to a search result, which happens in 26% of search results, users are more likely to click that listing.
5-Video Increases User Engagement
Video content tends to be more engaging than other forms of content. It allows your brand story to be told in a more engaging and memorable way. Using visuals, music and narration create an emotional connection with your audience.
Highly engaged users are more likely to try, buy or share feedback about your product or service. Social media posts with video garner more engagement than those without. As people engage with your posts, it increases its reach, getting it in front of more people. The more people who like, share or comment on the video can drive visitors to your website to learn more and make a purchase.
6-Video Increases Email Open Rate
Brainshark found that using the word “video” in an email subject line increases open rates by 19% and increases click-through rates by 65%.
Online video content can be a valuable tool for growing your business by increasing engagement, expanding your reach, improving your SEO, telling your brand story, and increasing conversions. Give video a chance. Learn more about Lloyd Media Group’s video production services and how we can help.