Behind the Lens with Lloyd Media Group

Animated videos use moving graphics, illustrations, music and/or characters to tell a story, explain a concept, or promote a product. Unlike live-action videos, which feature real people and places, animated videos offer unlimited creative possibilities. And they can be a lot of fun! Animated videos can be as simple as a whiteboard animation explaining a complex idea, or as elaborate as a fully animated 3D character exploring a virtual world.

And these types of videos are very popular. Recent reports have some pretty compelling statistics.

85% of businesses use video as a marketing tool, and animated videos are among the most popular formats.

80% of consumers say they prefer watching an explainer video to reading about a product or service.

-Animated videos can increase conversion rates by 20% or more when used on landing pages.

64% of consumers are more likely to purchase a product after watching a video about it.

Animated videos offer a range of benefits for organizations of all sizes and industries.

Simplifying Complex Concepts: Animation is an excellent tool for breaking down complex ideas or processes. Whether you’re explaining a new product, a business model, or a technical concept, animated videos make it easier for your audience to understand and retain the information.

Engaging Storytelling: Animation opens the door to create compelling narratives that resonate with your audience. With the ability to craft unique characters, scenarios, and visuals, you can tell your brand story in a way that’s both memorable and impactful.

Cost-Effective Production: Compared to live-action videos, animated videos can often be more cost-effective. There’s no need for expensive sets, actors, or equipment, and revisions can be made more easily without the need for reshoots.

Versatility: Animated videos can be used across a variety of platforms and purposes. From social media posts and website content to training materials and product demos, animation is incredibly versatile.

Brand Consistency: With animation, you have complete control over the visual style, colors, and tone, ensuring that every video aligns perfectly with your brand identity.

Creating an animated video involves several steps, though the process doesn’t have to be overly technical or complex. Typically, it starts with storyboarding—a visual outline of the video that guides the animation process. Next, a script is developed to ensure the message is clear and engaging. The animation itself comes alive with an editor using specialized software. This is when the characters, objects, and backgrounds are brought to life. Voiceovers, sound effects, and music are added to complete the experience.

The flexibility of animated videos allows them to be used in a variety of ways, including:

Explainer Videos: Perfect for introducing a new product, service, or concept in a clear and engaging way.

Brand Storytelling: Use animation to tell your company’s history, mission, or values in a creative format.

Social Media Content: Short, animated snippets are ideal for capturing attention on platforms like Instagram, Facebook, and LinkedIn.

Training and Education: Animated videos are effective tools for internal training or customer education, making complex information more accessible.

Product Demos: Showcase how a product works or its key features through detailed, animated demonstrations.

Animated videos are more than just a creative trend, they’re a powerful tool for businesses looking to connect with their audience in new and engaging ways. Whether you’re simplifying complex information, telling your brand’s story, or driving conversions, animation offers endless possibilities. As you consider your next video project, think about how animation can help you achieve your goals.