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Behind the Lens with Lloyd Media Group

Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits to your business and add a bit of commentary. Today on Behind the Lens, it’s the Thought Leadership video.

“A thought leader is someone who, based on their expertise and industry perspective, offers unique guidance, inspires innovation and influences others” as defined by Business News Daily.

Here’s what LinkedIn Ads Blog says about thought leadership in today’s B2B marketing environment. “Customers want to do business with people and brands they trust, and trust is developed in part through credibility and expertise.”

Thought leadership videos can help build that trust. They feature industry authorities discussing relevant topics and sharing their insights and ideas. They educate and inform the audience.

A thought leadership video is an opportunity to present a fresh perspective on a topic. By offering a unique point of view, the speaker differentiates themselves and provides new insights that viewers may not have previously considered.

Thought leadership videos are good for business. They give businesses an effective way to establish themselves as credible authorities, increase brand awareness, generate leads and sales, and improve SEO. These videos help businesses attract new customers, and ultimately drive growth.

LinkedIn and Edelman recently surveyed business decision makers to understand the true impact of B2B thought leadership.

Here’s what they learned:

  • 61% of decision-makers say thought leadership can be moderately, or a lot more effective at conveying an organization’s benefits.
  • 50% of C-suite executives say in times of economic downturn, thought leadership has a higher impact on their purchasing decision compared to when economic conditions are more favorable.
  • 55% of decision-makers say it is important for suppliers of non-essential goods and services to produce high-quality thought leadership content in order to win their business during an economic downturn.

Consider featuring your top executives or leaders to showcase your company’s expertise in your thought leadership video. They can speak to the company’s values, mission, and vision, and provide a behind-the-scenes look at how your company operates. By presenting information in a compelling and persuasive manner, the speaker can also encourage viewers to learn more, take action, or share the video with others.

The ideal thought leader video is authentic and shows personality. Think of thought leadership videos as a series and be consistent. Choose someone who is both a subject matter expert and good on camera. Keep your audience coming back for more.

Do you want to stand out from your competitors? Increase your know, like and trust factor? Consider adding a thought leadership video to your marketing strategy. Learn more about Lloyd Media Group’s video production services and how we can help with your thought leadership content.