Behind the Lens with Lloyd Media Group

Transitioning from broadcast journalism to video production nearly 20 years ago wasn’t a leap into the unknown. It was a natural evolution. I didn’t just leave behind my reporter’s notepad. I brought along an array of skills, insights, and perspectives that not only enriched my new calling but became invaluable assets. Here are 8 invaluable lessons from my journalism days that have become cornerstones in my video production career.

1-The Power of Visual Storytelling

At the heart of both journalism and video production lies storytelling. Every news story aims to tell a story that captivates, informs, and resonates with viewers. Similarly, every video – be it a commercial, website content, or internal communications – should narrate a compelling story that captivates its audience.

2-Accuracy and Authenticity Matter

In journalism, factual accuracy is non-negotiable. This meticulous attention to detail is fundamental in my production career. Plus commitment to truth guides values, reminding me to always represent subjects authentically, without misrepresentation or undue embellishment.

3-Working Under Pressure

Newsrooms are notorious for their tight deadlines. This constant race against time prepared me for the rigorous schedules of video shoots and post-production, allowing me to maintain quality even when under pressure.

4-Mastering Interviews

Years of conducting interviews sharpened my skills in drawing out genuine responses, navigating conversations, and ensuring a comfortable environment for interviewees – skills I treasure in video production.

5-Ethical Considerations

Just as broadcast journalism demands a high level of ethics when presenting news, video production requires a commitment to validity, fairness, and respect.

6-The Art of Editing

In journalism, every word counts. Learning how to trim stories down to their most essential parts without losing their essence was a lesson easily applied to video production – helping me craft coherent, impactful narratives from hours of footage.

7-Collaboration is Key

Working in a newsroom is a team effort. The same is true in video production. I’ve found that collaboration with videographers, editors, audio engineers, and more – leads to richer and more varied content.

8-Continuous Learning

The world of broadcast news requires you to become a quick-study on any number of topics – every day. In the same vein, video production gives me the same opportunity to learn a lot about a great deal of things. Bonus: my journalism background instilled a love for continuous learning, which keeps me fulfilled.

My broadcast journalism journey wasn’t a chapter I closed, but a foundation upon which I built my video production career. I still smile when I think back to the good ol’ days. And I look forward to all our new video projects.