
Behind the Lens with Lloyd Media Group
Creating captivating video content can be both a time-consuming and costly endeavor. In the fast-paced digital age, where video reigns supreme on platforms from YouTube to TikTok, it’s essential to ensure that your investment in video production garners maximum returns. But with the vast amount of effort that goes into producing a single video, it’s only prudent to squeeze every drop of value out of it. Enter repurposing!
Repurposing video content is about strategically reusing and adapting your content into various formats to amplify its reach, lifespan, and return on investment (ROI). By repurposing, you can stretch your initial video production budget further, reaching new audiences and platforms without the need to produce entirely new content from scratch.
1. Break It Down into Bite-sized Clips
A lengthy video project or tutorial can be daunting for some users. Consider segmenting your video into smaller clips, each focused on a particular topic. These bite-sized clips can be shared as teasers, or to highlight key points, making them perfect for platforms with shorter video durations.
2. Convert to Blog Posts or Articles
Transcribe your video content, refine the text, and voila! You have a written piece ready to be shared. This not only caters to a different audience (readers vs. watchers) but also boosts SEO when posted on your website.
3. Design Infographics and Visuals
Turn data or key points from your video into infographics. These visuals are shareable, easy to digest, and can significantly increase engagement, especially on platforms like Pinterest or LinkedIn.
4. Turn Video into Podcasts
Not everyone has the luxury to watch a video, but they might listen while on the go. Strip the audio from your video, make necessary edits, and release it as a podcast episode.
5. Use Quotes for Social Media Posts
Pick insightful or impactful statements from your video and turn them into quote graphics. These are shareable, relatable, and can spark discussions.
6. Behind-the-Scenes (BTS) and Outtakes
Audiences love authenticity. Sharing a glimpse of what went on behind the scenes or funny outtakes can humanize your brand and make it more relatable.
7. Repurpose for Different Platforms
A video format suitable for YouTube might not be for TikTok or Instagram Stories. Consider reformatting or editing the video to fit the specific dimensions and style of various platforms.
8. Create a Slide Deck or Presentation
If your video is informational or a tutorial, turning it into a slide deck can be a fantastic way to repurpose it. Platforms like SlideShare can be a new avenue for reaching your audience.
9. Host a Q&A or Follow-up Session
Based on the feedback and comments from the original video, host a live Q&A session addressing queries and expanding on certain topics.
10. Embed Videos in Newsletters
Enhance your email marketing campaigns by embedding video content. It increases engagement and offers value to your subscribers.
Repurposing video content isn’t just about recycling; it’s about reimagining and optimizing the return on your initial investment. By diversifying the ways in which you present your original content, you not only extend its life but also enhance the ROI on your video production budget. With each repurposed piece, you cater to a different segment of your audience, ensuring that your content remains fresh, relevant, and consistently delivers value.