Behind the Lens with Lloyd Media Group
Welcome to the latest edition of Video Breakdown! Facility tours offer an immersive, visual walk-through of your business’s physical space, showcasing the heart of your operations. They’re more than just a glimpse behind closed doors – they’re an invitation for potential clients, customers, and even employees to experience your company culture, state-of-the-art equipment, and the day-to-day energy that makes your brand unique.
📊 Why Facility Tours Matter – The Numbers
Studies show that audiences retain 95% of information presented in a video versus only 10% through text alone. Facility tours harness that power by providing an unforgettable, visual showcase.
65% of B2B buyers report that a facility video is influential during their decision-making process. Facility tours increase engagement on social platforms by up to 150% compared to static images.
90% of viewers say that seeing a company’s real operations builds trust and familiarity.
Benefits of Facility Tour Videos 🎥
1. Builds Trust and Transparency: A facility tour is an opportunity to pull back the curtain, showing your audience that you have nothing to hide. It establishes trust by letting viewers in on how you operate, the cleanliness and professionalism of your space, and the caliber of your technology and tools.
2. Highlights Operational Capabilities: For businesses that rely on specialized equipment or have intricate processes, a facility tour video can help explain your unique capabilities. This transparency can be particularly appealing in industries like manufacturing, healthcare, and tech, where prospective clients may want assurance of high standards.
3. Attracts Talent: Candidates get a feel for the environment they’d be working in. This is especially helpful for recruiting within industries where work culture and physical environment greatly influence job satisfaction.
4. Shows Brand Personality: Whether you’re modern and high-tech or traditional and focused on craftsmanship, your facility speaks volumes. A tour video can emphasize elements of your brand that may not come across in written descriptions.
Creating a Facility Tour Video 🔧
1. Plan the Path: Map out the tour route, identifying key areas that highlight the best aspects of your operations. Consider starting with an exterior shot, moving into reception, and then covering relevant areas such as production floors, labs, or conference rooms.
2. Light and Sound: Bright lighting and clear audio are essential. Facility tours are typically unscripted but still benefit from clear audio cues. Many companies opt to include a voiceover for added clarity, or even a “tour guide” for a more personal touch.
3. Highlight Key Features: Point out state-of-the-art technology, safety protocols, or unique features (like eco-friendly processes). Brief, informative captions can be added to guide viewers through specialized areas.
4. Maintain a Casual Tone: Unlike promotional videos, facility tours often have an informal vibe. A relaxed, natural approach works well, as it reflects the authentic experience of being there.
Different Ways to Use Facility Tour Videos 📲
Website Landing Page: Placing a facility tour on your homepage or a “Why Us” page can captivate visitors from the moment they land on your site.
Sales Presentations: Incorporate these videos into your pitch deck to create a strong impression from the outset.
Recruitment Pages: Help job candidates picture themselves working with you by including a facility tour on your careers page.
Social Media Teasers: Share snippets on social platforms to generate interest and drive traffic to your full tour.
Beyond the Tour – Adding Value with Post-Tour Engagement 💼
Consider pairing your facility tour video with follow-up Q&A sessions, either live or recorded. This lets viewers ask questions they may have after the tour, further strengthening engagement and building trust. Facility tours are a dynamic way to bring transparency, personality, and professionalism to your brand, providing a comprehensive look at what makes your company special.