Behind the Lens with Lloyd Media Group
In the world of content creation, few formats are as authentic, engaging, and fun as Behind-the-Scenes (BTS) videos.
Everyone loves good behind-the-scenes footage. It’s an excellent way to showcase the lighter, lesser-known aspects of your business while adding a personal touch to your brand image. BTS content is also easier to produce, as its rough, unpolished style is an essential part of its appeal. Contrary to popular belief, behind-the-scenes content goes far beyond the post-credits movie bloopers we’re all familiar with.
These videos offer a peek behind the curtain, showing the audience raw, unfiltered moments from the production process. Whether you’re capturing footage of a product launch, a team meeting, or the making of an ad campaign, BTS videos humanize your brand and help build stronger connections with your audience.
What Are Behind-the-Scenes (BTS) Videos?
Behind-the-Scenes videos are informal, often unscripted clips that showcase the “making of” something—a product, a service, or even a brand story. They capture moments that would otherwise go unseen by the public, offering an insider’s look into a company’s culture, creative process, and day-to-day operations.
Stats show that 73% of consumers are more likely to purchase a product or service if they feel a personal connection to the brand. BTS videos tap into this emotional connection, giving audiences a glimpse of the people and personalities behind the polished brand image.
Why Are BTS Videos So Effective?
1. Authenticity and Trust
In an era where consumers crave transparency, BTS videos deliver in a big way. They show the real, sometimes messy, sometimes funny process Behind-the-Scenes, creating a sense of trust and relatability. Because they are typically unscripted, they feel genuine, capturing spontaneous, human moments that resonate with viewers.
2. Strengthen Your Brand Story
BTS videos enhance your brand story by showing how things come together, whether it’s a product, service, or company milestone. They give audiences the backstory, making them feel more invested in the outcome. This type of content can strengthen a company’s overall narrative, turning your audience into loyal supporters.
3. Improve Engagement
Because they are often fun, unscripted, and less polished, BTS videos tend to have high engagement rates. People love getting a sneak peek into something exclusive, and it fosters a sense of inclusion. On social media platforms like Instagram and TikTok, BTS videos can generate 20% higher engagement than other forms of video content.
How Are BTS Videos Created?
One of the great things about BTS videos is that they don’t require a huge budget or advanced technical skills. Often, these videos can be captured with a simple smartphone or a handheld camera. The beauty of BTS content is its organic, unscripted nature—there’s no need for heavy scripting, just a willingness to capture the moments that naturally unfold during your process.
However, there are a few tips to keep in mind:
–Keep it natural: Don’t over-plan or over-direct. The charm of BTS content is in its spontaneity.
–Highlight key moments: Whether it’s a behind-the-scenes blooper, a creative breakthrough, or teamwork in action, focus on moments that bring out your company’s personality.
–Add context: While BTS is casual, adding a bit of context in captions or voiceovers helps the audience understand what they’re watching.
Different Ways to Use BTS Videos
1. Product Launches
Launching a new product? Give your audience a behind-the-scenes look at how the product was developed or manufactured. This makes them feel part of the process, increasing excitement and anticipation.
2. Event Coverage
For company events, BTS videos can provide a fun, unpolished look at how everything came together—from setup to rehearsals to the final moments. These clips are great for sharing on social media as teasers.
3. Team Introductions
A BTS video is an excellent way to introduce your team to the world. Let your audience see the faces and personalities behind your brand. This humanizes the brand, making it more relatable and trustworthy.
4. Social Media Exclusives
Offer your social media followers exclusive BTS footage. Whether it’s from a recent campaign shoot or just a day at the office, this type of content keeps your audience engaged and coming back for more.
Behind-the-Scenes videos are more than just a fun way to show off your company culture. They provide an opportunity to connect with your audience on a personal level, building trust, increasing engagement, and enhancing your brand story. Plus, because they are typically unscripted and easy to produce, they’re an excellent addition to any brand’s content strategy.
So next time you’re working on a campaign, launching a new product, or just going about your day-to-day business, grab a camera and start rolling. You never know what compelling story might unfold Behind-the-Scenes.