Behind the Lens with Lloyd Media Group
Producing video content is exciting. The possibilities feel endless, and when you get into the creative process, it’s easy to want to include every single thing about your business in one video. You start with a plan for a short, concise piece, but before you know it, your video has grown into a five-minute (or longer) saga. While it might feel like a lot to trim down, don’t worry – there’s a way to use this to your advantage.
Instead of trying to fit everything into one long video, consider breaking it up into a series. This gives you shorter, more digestible clips. Today’s viewers want fast, focused content that they can consume quickly. By turning one long video into several short ones, you’ll not only capture attention but also multiply your content output. Here’s how you can take that overflowing five-minute video and turn it into several distinct pieces of content.
1. What Your Company Does
When people first come across your brand, they need a quick and clear explanation of who you are and what you do. This doesn’t need to be a grand narrative – think of it as your elevator pitch in video form.
In a one-minute video, focus on providing a high-level overview of your company’s mission, core services, and the value you bring to your customers. Keep it punchy and to the point. This video sets the foundation for your audience to understand why they should care about your business and sets the tone for the other videos in your series.
2. Products or Services You Offer
Your offers are likely one of the biggest things potential clients or customers want to know about. But instead of squeezing them all into a general video, consider showcasing one or two of your top products or services in individual clips.
For example, if you run a software company, you could create a focused one-minute video on how your flagship software works, highlighting the key features. A separate video could cover a different product or even showcase customer use cases. By breaking these down, you ensure that each product or service gets the attention it deserves, without overwhelming your viewers.
3. A Facility Tour
Customers love getting a behind-the-scenes look at where the magic happens. Whether it’s your office, factory, or studio, a facility tour helps build trust by giving a transparent look at your operation. But rather than cramming a facility tour into a broader “about us” video, make it its own experience.
In one minute, you can highlight key areas of your workspace, introduce your team, or show off the technology and tools that set your business apart. Think of it as a way to offer a personal connection to your brand, making viewers feel like insiders.
4. The People Behind the Company
People want to know the faces behind the brand. This could be the leadership team, the employees who interact with clients, or the creative minds that drive innovation.
In a one-minute video, you can highlight the team’s culture, introduce key players, and even show clips of employees sharing why they love working at the company. This personal touch not only humanizes your brand but also builds trust with your audience. It allows potential customers or partners to connect with the people who make your business run smoothly.
5. What Sets You Apart
Competition is fierce, no matter your industry, and customers want to know why they should choose you over someone else. A dedicated one-minute video can be used to emphasize your unique selling points.
Maybe it’s your exceptional customer service, your cutting-edge technology, or your company’s commitment to sustainability. Whatever it is, this video should clearly explain how you stand out in a way that makes your audience say, “That’s exactly what we’ve been looking for.”
6. How You Help Clients
Testimonials and case studies are incredibly powerful tools. They provide social proof and show potential clients the real-world impact your business has. This is where you can showcase how you’ve helped clients achieve their goals, solve problems, or overcome challenges.
A one-minute video highlighting a client success story – whether through direct quotes, short clips, or before-and-after scenarios – can create an emotional connection with your audience. It’s more than just saying you’re great; it’s about showing the tangible benefits you bring to your customers.
By breaking down a longer video into several shorter ones, you’re not just cutting content—you’re amplifying it. Each video has a clear focus, making it easier for viewers to engage with your business and remember your key messages. Plus, you now have multiple pieces of content to share across different platforms, maximizing your reach.
The next time you find yourself with more video footage than you planned, don’t worry—use it to your advantage. Turn that long video into a dynamic series that keeps your brand top of mind and your audience coming back for more.
Are you ready to transform your video strategy and maximize your content?