Behind the Lens with Lloyd Media Group
It takes time, effort, and expense to create videos. Let’s explore the best ways to share your videos across different platforms to increase their impact. Whether it’s about bringing your company culture to life, educating your audience, or showcasing customer success stories, selecting the right platform can significantly enhance your videos’ reach and effectiveness. Here’s a look at how to share different types of videos to connect with your audience.
Website & Blog: The Heart of Your Digital Presence
Culture Videos: Embedding these on your “About Us” and “Careers” pages not only showcases your company’s heart but also attracts like-minded talents and partners. Incorporating culture videos into your blog posts can further humanize your brand, allowing readers to feel a personal connection with your team. They are perfect for giving visitors a peek into your company’s soul, while your blog can tell deeper stories of your values and philosophy.
Product Demos & Tutorials: These help potential customers understand your offerings. By placing them strategically on your website, you not only enhance product visibility but also improve the user experience, making it easier for visitors to make informed decisions.
Customer Testimonials & Case Studies: Positioning these videos on your product pages or in a dedicated section can significantly boost credibility. Sharing real success stories directly from your clients can sway potential customers’ decisions by demonstrating the tangible benefits and satisfaction derived from your products or services.
Social Media & Paid Social: Channels for Broad and Targeted Engagement
Culture Videos: Social platforms like LinkedIn, focusing on professional networking, are perfect for sharing your company culture with potential recruits and industry partners. Tailoring content for each platform ensures that your message resonates with the specific audience you aim to attract.
Educational Content: Leverage YouTube for its widespread audience seeking knowledge across various topics. LinkedIn, with its professional community, is ideal for sharing industry insights and thought leadership content, positioning your brand as an expert in your field.
Behind-the-Scenes & Event Highlights: Sharing these moments on more casual and visually driven platforms like Instagram Stories or TikTok invites your audience into your company’s daily life, fostering a sense of belonging and community. It’s a great way to humanize your brand and show the people and processes behind your products.
Email: The Direct Line to Engagement
Culture Videos: Incorporating culture videos into welcome emails or newsletters introduces new subscribers to your company’s ethos and team, setting the tone for a warm and engaging relationship.
Customer Testimonials & Case Studies: Highlighting customer success stories in your emails not only serves as social proof but also reassures your subscribers of the value and reliability of your products or services, potentially nudging them further down the conversion funnel.
Selecting the Right Platform for Your Videos
Choosing the right platform for your video content ensures it reaches and engages your target audience. Consider the following:
Audience Demographics and Preferences: Different platforms attract different audiences. Knowing where your target audience spends their time and what content they prefer allows you to tailor your video-sharing strategy effectively.
The Nature of Your Content: Aligning your content with the most suitable platform ensures it is consumed and appreciated. For example, professional content may find its best audience on LinkedIn, while more entertaining or informal videos could thrive on Instagram or TikTok.
Your Marketing and Engagement Goals: Clearly defined goals for each video should guide where and how you should share them. Whether it’s increasing brand awareness, driving website traffic, or generating leads, choose the platforms that best align with these objectives.
Videos are a powerful medium to tell your brand’s story, share knowledge, and build connections. By thoughtfully choosing where to share your videos, you can maximize their impact and engagement. Whether it’s through your website, social media, or direct emails, the right strategy is not only a return on your investment; it turns your videos into compelling tools that showcase what your company stands for, educate and inform your audience, and ultimately, drive your business forward. Here’s to making a splash, one video at a time!