Behind the Lens with Lloyd Media Group

Our Video Breakdown series examines different video types. Each article delves into a specific marketing video. We describe it, the components, talk about the benefits to your business and add a bit of commentary. This week on Behind the Lens, it’s the Customer Testimonial video.

A Customer Testimonial video features a satisfied customer sharing their positive experience and real-world results with a product, service or brand. To a prospective customer, a video testimonial is a personal recommendation for your product or service. The video includes details of what makes your company stand out; it helps explain why you’re better than your competitors.

This isn’t a fancy shiny commercial featuring professional actors. Authenticity is key here. Viewers trust videos that come across as genuine, honest and sincere. Testimonial videos are more likely to resonate with potential customers.

They trigger emotions. Emotions play a part in purchasing decisions. Customer Testimonial videos can help win the hearts and minds of viewers and open the door to emotional connections.

Testimonial videos build trust. People trust real people more than statistics about your brand. Profiling satisfied customers help compel viewers to act. According to BigCommerce, 72% say they trust a business more after watching testimonial videos.

Customer testimonial videos serve as social proof, demonstrating that real customers had positive experiences with your product or service.

Video has a higher retention rate than text.  Yes, a written review may have more information, but videos are a different experience. Viewers who watch video retain 95% compared to 10% when reading text.

Video testimonials convert. Conversion is that highly sought-after moment when prospects turn into paying customers. Customers are more likely to buy something when watching someone with whom they can relate.

At Lloyd Media Group, we work with your customers to learn their story. We help them keep it real and keep it simple when talking about their experience. Then, we design the best way to convey it. With one financial client, we produced a couple of different Customer Testimonial videos. Here, a customer talks about his pain points and how the credit union solved them. It lets viewers identify with him if they share a similar problem. In this testimonial video, another customer talks about her experience with the credit union’s off-the-charts customer service.

Highly effective marketing tools, Customer Testimonial videos are used on websites, social media platforms, in advertising and marketing campaigns, and other marketing channels. And they can be repurposed. Think quotes, clips or compilations, that allow you to reach an even wider audience.

Testimonial videos build trust, generate emotional connections and drive conversions. Learn more about Lloyd Media Group’s video production services and how we can help create your Customer Testimonial video.