Microsoft
Behind the Lens with Lloyd Media Group
Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, cover the benefits to your business and add a bit of commentary. Today on Behind the Lens, it’s the Employee Testimonial video.
In today’s dynamic business landscape, companies recognize the value of authentic and engaging content to attract and retain top talent. Employee testimonial videos are a powerful tool to showcase work culture, foster employee advocacy, and build a positive employer brand.
These videos feature employees sharing their personal experiences, insights, and perspectives, offering a genuine glimpse into your organization. Here are five benefits to employee testimonial videos.
1-Authenticity and Credibility
These videos feature real employees, sharing their sincere thoughts and experiences. This authenticity resonates with potential candidates, as they can relate to these stories and experiences. Prospective employees tend to trust the opinions of current employees more than traditional marketing campaigns, making them an effective tool to establish trust and credibility.
2-Showcasing Company Culture
Employee testimonial videos provide employees a platform to share their personal experiences within the organization, giving viewers a firsthand glimpse into the company’s culture. Through these videos, potential candidates can assess if the company aligns with their values and work style. We recently created a series of Employee Testimonials that covered unique aspects of the company’s culture, such as teamwork, innovation, diversity and inclusion, employee development programs, and work-life balance, to attract and retain individuals who resonate with these values.
3-Employee Advocacy
When employees are given the opportunity to share their positive experiences, they become brand ambassadors and advocates for the organization. Sharing these videos on social media platforms and company websites allows employees to amplify the organization’s message organically. This not only boosts the company’s employer brand but also enhances employee morale and engagement by making them feel valued and heard.
4-Emotional Connection
Humans are naturally inclined to connect with stories and emotions. Videos bring these compelling stories to life. Employee testimonial videos provide a medium for employees to share their personal journeys, challenges, and triumphs, evoking an emotional response from viewers. Emotional connections foster a sense of empathy and build trust, making potential candidates more likely to consider the organization as a place where they can thrive and make a difference. These videos humanize the recruitment process and create a lasting impact on candidates, motivating them to engage with the company further.
5-Competitive Advantage
Employee testimonial videos can give companies a competitive advantage by showcasing their unique attributes and highlighting what sets them apart. By leveraging the voices and stories of employees, companies can demonstrate their commitment to employee growth, work environment, and employee satisfaction. This can help attract high-quality candidates who are actively seeking an organization that aligns with their professional and personal aspirations.
Employee testimonial videos are an invaluable tool for companies to build their employer brand, attract top talent, and foster employee advocacy. By harnessing the power of authenticity, culture showcasing, employee advocacy, emotional connection, and competitive advantage, these videos offer a multifaceted approach to recruitment and branding strategies.
Investing in employee testimonial videos enables organizations to leverage the experiences and perspectives of their workforce, ultimately creating a positive and lasting impression on prospective candidates. Learn more about Lloyd Media Group’s video production services and how we can help you embrace the power of storytelling through employee testimonial videos and unlock the potential to attract the best talent for your organization.