Microsoft
Behind the Lens with Lloyd Media Group
Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits to your business and add a bit of commentary. Today on Behind the Lens, it’s the How-To video.
A How-To video is just what is sounds like. A video that gives step-by-step instructions on how to do something or accomplish a particular task. The goal: educate the audience on the specific process for your product or service. These step-by-step videos can be entertaining as well as informative.
How-To videos range from simple demonstrations to complex tutorials and cover a wide range of topics, from cooking and gardening to software programming and business strategies. We created a How-To video demonstrating the unique ways to style a designer’s latest jewelry line.
Sharing product or service knowledge with potential customers is a great way to demonstrate your skills and expertise. Given the choice between two nearly identical companies, customer service can be the tiebreaker. Teaching someone how to use your product or service is good customer service.
Since How-To videos explain a process step-by-step, they follow a procedural structure. From a narrative point, the video goes from the start to the end result. They need to be as simple as possible. Break down the process into as many steps as needed to get your point across. Don’t rush the explanation; you want your audience to grasp what’s going on.
Many how-to videos feature real people, but animation is a great option. This opens the door to greater flexibility and the ability to magnify certain details for a clearer explanation. Animation also allows your How-To video to be more fun.
How-To videos are great B2B and B2C marketing opportunities because they allow you to promote your product or service in a way that is natural and consumable. By providing helpful information and demonstrating their products and services, businesses establish themselves as trusted sources of information and build loyalty among their audience.
How-To videos can be a great way to engage with potential customers and encourage them to act, such as making a purchase or signing up for a service. And by providing clear instructions, How-To videos help customers get the most out of their purchase and reduce the likelihood of returns or complaints.
How-To videos are powerful tools for businesses wanting to educate and entice viewers, build trust, and ultimately drive more conversions and revenue. Learn more about Lloyd Media Group’s video production services and how we can help create your How-To video.