
Microsoft
Behind the Lens with Lloyd Media Group
Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits and add a bit of commentary. Today on Behind the Lens, it’s the Event video.
An event video is coverage of events, such as conferences, product launches, seminars, trade shows, trainings and workshops. It involves capturing various moments, activities, speeches, and highlights of the event. And it’s often a double content opportunity. Event videos can promote the event and create interest and engagement afterward.
Beforehand, you can preview the event through speaker announcement or bio videos. Short and simple videos that tell your audience who is part of your event. Another option is highlights from previous years. This can be speakers, your audiences, fun venue scenes, guests enjoying themselves and networking. Let people know what they can expect
Then, after the event, consider an event highlight video; a round-up of the best parts. You can also create videos from all the speeches, debates, and expert panels from your event. Use them on your social media and website.
Interviews and testimonials from attendees. They showed up and either paid in money or time for your event, so why not get them on camera? Testimonials are a great way to get new customers.
Here are six benefits of event videos:
1-Documentation
They preserve the memories and allow people to relive the experience even after the event has ended. It provides a visual record of important moments, speeches, performances, and interactions.
2-Sharing and Promotion
Event videos can be shared with a wider audience. They can be uploaded to social media platforms, websites, or distributed through email or messaging apps. By sharing the video, you can promote the event, highlight its key aspects, and generate interest in future events.
3-Audience Engagement
Videos have a higher potential for audience engagement than other media formats. They can capture emotions, atmosphere, and energy in a way that photos or text cannot. Event videos can evoke nostalgia, excitement, or curiosity, creating a deeper connection with the audience.
4-Reach and Accessibility
Event videos allow people who were unable to attend the event physically to still participate and feel involved. They can reach a wider audience, including those in different geographical locations or with physical limitations. It provides an opportunity for remote viewers to experience the event virtually.
5-Sponsorship and Revenue Generation
Event videos can attract sponsors and advertisers who want to reach the event’s audience. By showcasing the video content, sponsors can gain visibility and exposure. Moreover, event videos can be monetized through ads, pay-per-view models, or by selling access to the video footage.
6-Evaluation and Improvement
Event organizers can use event videos as a tool for evaluation and improvement. By reviewing the footage, they can analyze the event’s strengths and weaknesses, identify areas for improvement, and make informed decisions for future events.
Overall, event videos offer a powerful medium for preserving memories, engaging audiences, promoting events, and extending the reach and impact of an event beyond its physical boundaries. Learn more about Lloyd Media Group’s video production services and how we can help with your event video.