t’s a given that video is a valuable marketing strategy. One way to increase that value, put your leadership in front of the camera. Get them out of the corner office and show off their insights and personalities. These videos can be used internally and externally and appeal to customers, employees and partners.
Consider these eight types of videos to feature your organization’s leadership.
1-Company Culture
Company culture videos help build a strong connection with your clients, employees and prospects. They help build relationships by showing the company is much more than where your people show up to work. Have your CEO or other executives talk about their experiences within the company, the various programs offered or the people they work alongside.
2-Company Vision
A company vision video works both internally and externally. For potential customers, it helps differentiate you from the competition. Internally, it informs employees and partners what direction the CEO is headed and lets everyone get on the same page.
3-Thought Leadership
These videos give your leadership an opportunity to be seen as authority figures or influencers in your industry, region or field. Have them highlight their experience and point of view to offer guidance, inspiration and valuable insight.
4-Industry Trends
Industry trends can change an industry in positive or negative ways. They affect the performance of companies and their stock performance. Your leadership can describe how these trends impact your organization or alters their vision moving forward.
5-Live Cast
A 2022 video trend, live casts are a great way for your executives to address and connect with shareholders, customers and employees. Live video is ideal making announcements, debuting new products or services and broadcasting conferences and events.
6-Product Demonstration
Show your leaders demonstrating your latest product or describing a new service. Customers and employees will find it refreshing to see that executives actually understand how to use the product or service.
7-Learning A New Job
Large or small companies can use this type of video or series of videos. Have your CEO visit different departments and learn exactly how the works gets done. Employees appreciate the CEO’s interest in their jobs. An added bonus, it’s good opportunity to show off a CEO’s sense of humor.
8-New Employee Onboarding
An onboarding video from leadership can be used to introduce the organization and welcome new employees. They can share their own experiences at company; tell employees what to expect and wish them good luck.
Video storytelling can be daunting. Learn more about Lloyd Media Group’s video production services and how we can help.