Behind the Lens with Lloyd Media Group
In today’s digital landscape, video is more prevalent than ever, making it increasingly likely you’ll find yourself on camera. Whether it’s for a virtual meeting, online conference, or company culture video interview, presenting your best self is paramount. After years of conducting thousands of in-field and studio interviews, I have 10 tested tips to ensure you shine brightly:
1. Opt for Solid Colors
Solid hues often appear best on camera. While white can interfere with the camera’s balance, and bright red might be overpowering, black remains a classic – to me; others disagree. Jewel tones and light blue, on the other hand, are universally flattering. Caution: Avoid stripes, busy designs (they can distort on camera), and logos or emblems. And if you’ll be in front of a green screen, don’t wear green. You’ll be a floating head on the screen.
2. Consider Your Outfit
Beyond color, think about fabric. Test how your outfit looks while seated and standing, ensuring it doesn’t bunch up or produce noise. Both affect your on-camera presence. The same goes for jewelry. You don’t want it to be too noisy or sparkly.
3. Embrace Makeup
A touch of makeup enhances your camera-readiness. Men, a translucent powder can be your best friend against unwanted shine. Ladies, apply a heavier application than usual, especially if there’s no makeup artist available. And bring it with you in case you want to touch it up on set.
4. Be Prepared
Avoid improvising on camera. Familiarize yourself with the topic at hand, and if you’re being interviewed, request an overview of the subjects beforehand. Preparation can really settle your nerves.
5. Prioritize Practice
Especially if you’re new to being on-camera, rehearsing helps boost confidence. Focus on understanding your message, rather than rote memorization. And always practice aloud – it makes a significant difference!
6. Maintain a Conversational Tone
A natural, conversational tone resonates with viewers. Remember to breathe – it makes you appear more authentic and less mechanical. It also helps to smile so you come across as friendly and engaging.
7. Mind Your Posture
A straight posture exudes confidence and professionalism. Conversely, leaning back can be perceived as disinterested.
8. Stay Grounded
Refrain from swaying or rocking. Planting your feet shoulder-width apart can help you remain steady.
9. Anticipate Multiple Takes
Perfection often requires repetition. Trust the video professionals to guide you; their objective is to capture your best.
10. Mistakes are Human
Everyone stumbles occasionally. No need to apologize. Simply pause, breathe, and continue. Even seasoned pros have their moments.
Feeling camera-shy is natural but remember, you were selected for a reason. You possess the expertise or story worth sharing. So, take a moment, breathe deeply, smile, and embrace the spotlight.