Behind the Lens with Lloyd Media Group
Social media isn’t just for B2C companies; B2B companies can also leverage it effectively. With billions of users online, it’s no surprise that a significant portion of B2B marketers use social media to drive business results. One way is by creating social media videos.
According to Wyzowl, 91% of businesses use video as a marketing tool – maintaining an all-time high since it started tracking this type of data in 2016. And 88% of video marketers see video as an important part of their overall strategy.
With this in mind, here are nine social media video ideas that can help B2B companies build brand awareness, increase loyalty, and boost sales.
1. Showcase Your Team
Humanize your brand by showing the people behind it. Short videos that introduce your team and highlight their daily tasks can foster stronger connections with your audience. When people feel like they know and trust you, they want to do business with you.
2. Highlight Customer Success Stories
Showcase how your products or services have helped customers achieve their goals. Success stories build credibility and can convince potential clients that your solutions are effective.
3. Go Live During Events
Hosting a live video during a conference or event can significantly expand your audience. It’s an easy and engaging way to connect with followers who may not be able to attend in person.
4. Share CEO/Leadership Insights
Feature your CEO (or other leadership) in short videos sharing tips or insights. This not only adds a personal touch but also reinforces the values and vision of your company, building deeper trust with your audience.
5. Announce New Features or Products
Use video to announce your new offerings. Highlighting the benefits of new features or products in a short, engaging video can generate excitement and drive sales.
6. Feature Explainer Videos or Product Demos
Help potential customers understand your products with explainer videos or demos. These videos can clarify complex offerings and make it easier for prospects to see the value in your solutions.
7. Create Attention Grabbing Brand Videos
In a world where visuals dominate, eye-catching videos are key to cutting through the noise on social media. These videos can make your brand more memorable and encourage sharing, which broadens your reach. You could create short, visually compelling snippets that highlight your brand’s personality, or even experiment with stop-motion or time-lapse videos to stand out in your followers’ feeds. The goal is to create content that not only grabs attention but also resonates with your audience, making them want to engage and share it with others.
8. Host Live Q&A Sessions
Engage directly with your audience by hosting live Q&A sessions. These sessions allow you to address customer queries in real-time, building trust and providing immediate value.
9. Share Industry Trends
Position your company as a thought leader by sharing the latest industry news and trends. These videos not only demonstrate your expertise but also build trust and loyalty among your audience.
The rise of video content on social media has opened up new avenues for B2B companies to engage with their audience. By incorporating these video ideas into your social media strategy, you can enhance brand awareness, build loyalty, and ultimately drive sales.