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Behind the Lens with Lloyd Media Group
Our new Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, talk about the benefits to your business and add a bit of commentary. Today on Behind the Lens, it’s time for the Case Study video.
Video is a powerful tool for marketing and sales, and Case Study videos are no exception.
SuccessKit defines a case study as explaining how your company solved a customer’s problem. Also called a Customer Success story, it covers three areas: the problem, solution, and results and/or benefits.
A video case study tells the story of how a real customer uses your product to achieve their goals or how it solves their problems. I like to say, it brings this information to life. You want to show visuals like images and b-roll that help better illustrate the success story. You can also back up the story with metrics and stats. Turn this relevant data into eye-catching graphics.
This isn’t the video where you cover the capabilities and features of your product or service. Here, you want to put prospects into your existing client’s shoes and let them walk around. Demonstrate what it’s like working with your company. The main element to highlight: the benefits and/or results.
Case Study videos provide evidence of your product or service’s value, helping make a strong case for why someone should choose you over your competitors. Studies show the majority of consumers look at product reviews before making a purchase. A video case study is your product review – amplified.
It’s all about the know, like and trust factor. A video case study allows you to create an emotional connection with viewers through real-life stories about customers who have benefited from your product or service. Then, attract new customers.
Video case studies can be a powerful sales tool. On LinkedIn, Alice Watts wrote that case studies shorten your sales cycle and open doors to bigger accounts. Using them can help you achieve your sales, marketing and PR goals faster. The same is true for those in video form.
Think about posting Case Study videos on your website or incorporating them into your sales cycle. By showing prospects how your product or service has helped others, they’ll have more confidence in your offering.
Video case studies also help create organic conversations around your brand. They are shareable content that can result in more people learning about what you have to offer and wanting to become new customers.
Do you want to stand out from your competitors? Increase your know, like and trust factor? Consider adding a Case Study video to your marketing strategy. Learn more about Lloyd Media Group’s video production services and how we can help with your video case study.