Behind the Lens with Lloyd Media Group

When we talk about video, viral clips and marketing campaigns aren’t the only games in town. There’s a hidden hero in the video world: internal communications. An invaluable tool, video can shape company culture, boost morale, and ensure all stakeholders, from leadership to the newest employee, are in sync and moving towards common goals.

ere are 10 benefits when using video for internal communications:

  1. Enhanced Connection with Leadership: When top-tier executives share messages through video, it humanizes the leadership team. Employees often feel a stronger connection when they can see and hear their leaders, rather than just reading an impersonal email. For instance, a monthly video update from the CEO makes leadership seem more approachable and transparent.
  2. Flexibility: Employees can watch videos at their own pace, pausing, rewinding, or re-watching as necessary. This self-paced learning can improve comprehension and retention.
  3. On-demand Access: Whether someone missed a meeting or needs a refresher on a training module, videos can be accessed anytime, anywhere. This ensures that no employee misses out on crucial information.
  4. Accessibility: With most organizations supporting a blend of on-site and remote work, video can bridge the gap, ensuring all team members, irrespective of their location, have access to the same quality of communication.
  5. Less Time Consuming: Watching a concise video can often be quicker than reading through long emails or documents. This can lead to time savings and increased productivity.
  6. Improved Understanding: With the use of visuals, animations, and sound, videos can break down complex subjects into digestible content. This allows employees to understand company updates, policies, or training materials more quickly and effectively. In addition, videos cater to multiple learning styles, ensuring a wider reach and better understanding across the board.
  7. Interactive Learning: Many internal communication videos now incorporate interactive elements like quizzes, clickable links, or feedback sections. This fosters active engagement, making the learning experience more immersive and effective.
  8. Boosted Morale and Inclusion: Highlighting team achievements, showcasing behind-the-scenes content, or even sharing light-hearted content can boost team morale. Furthermore, videos that emphasize diversity and inclusion can make all employees feel seen and valued.
  9. Facilitates Team Bonding: Videos showcasing team outings, employee spotlights, or fun internal campaigns can foster a sense of community and belonging, even for remote or distributed teams.
  10. Safety and Compliance: For sectors where safety is paramount, video demonstrations can clearly showcase safe practices, ensuring employees understand and adhere to vital protocols. This visual demonstration can sometimes be far more effective than written instructions.

Video is no longer just a tool for marketers and content creators. It’s an internal communication powerhouse. In an era where remote work is commonplace and teams are spread globally, video offers a blend of engagement, clarity and consistency. Whether you’re a startup or a Fortune 500 company, the right video strategy can elevate your internal communications to new heights and help create a more informed, connected, and engaged workforce. Reach out to Lloyd Media Group for your internal communications needs.