Behind the Lens with Lloyd Media Group

In the first two installments of this series, we explored ten impactful ways businesses can use video to engage with their customers. We discussed how video can promote services, educate consumers, offer behind-the-scenes insights, follow up with recent customers, and showcase customer testimonials. Additionally, we covered the value of using video to provide virtual facility tours, promote upcoming events, enhance blogs and e-newsletters, attract investors, and support fundraising efforts.

These strategies are just the beginning of what video can do for your business. Now, let’s explore five more ways to effectively leverage video, with a focus on shaping public opinion, building internal engagement, and enhancing company culture.

11. Shape Public Opinion

Video can be an incredibly persuasive tool for shaping public perception about your brand or industry. Whether you’re responding to industry trends, announcing new initiatives, or tackling misconceptions, video allows you to communicate your message clearly and effectively. Videos that highlight your thought leadership or share your stance on key issues can help position your brand as a trusted authority.

12. Recruit Talent

Attracting top talent is crucial for business growth, and video can help showcase what makes your company a great place to work. Recruitment videos can highlight your company culture, showcase employee testimonials, and offer a glimpse into day-to-day life at your organization. By giving potential candidates a visual understanding of what they can expect, you’re more likely to attract individuals who align with your company’s values and vision.

13. Train Employees

Employee training can be made more effective and engaging with video. Whether it’s onboarding new hires or providing ongoing training for your team, instructional videos allow employees to learn at their own pace. Videos can include demonstrations, explanations of complex concepts, and interactive elements, making training more accessible and consistent across departments.

14. Share Company Values

Video is one of the best ways to express your company’s mission and values. A well-crafted video can communicate your brand’s vision and inspire both internal teams and external audiences. Highlighting your commitment to social responsibility, sustainability, or innovation through video can strengthen your brand’s identity and foster a deeper connection with customers, employees, and stakeholders.

15. Recognize Employees Who Excel

Publicly recognizing employees who go above and beyond is a powerful way to boost morale and build a positive workplace culture. Videos that celebrate employee achievements or showcase award ceremonies can demonstrate your company’s appreciation for its team members. This recognition can also serve as an inspiration to others, encouraging a culture of excellence.

These five strategies highlight the versatility of video, not just for customer engagement but for shaping company culture, training, and recruitment. Whether you’re looking to influence public opinion or motivate your internal team, video is a dynamic tool that can amplify your message and impact.

Stay tuned for the next article in this series, where we’ll continue exploring even more ways to leverage video for success in 2024 and beyond.