Microsoft
Behind the Lens with Lloyd Media Group
Our Video Breakdown series looks at different video types. Each article delves into a specific marketing video. We describe it, the components, cover the benefits to your business and add a bit of commentary. Today on Behind the Lens, it’s the company culture video.
Company culture videos are a behind the scenes look at an organization. They showcase the beliefs, behaviors, values and overall atmosphere within a company. These videos typically feature employee interviews, team activities footage, and highlight the company’s personality, mission, vision, and core principles. They help tell your brand story and get people excited about doing business with you.
They are beneficial across an organization for several reasons including these five.
1-Attracting and retaining top talent
Job seekers often consider company culture an essential factor when evaluating potential employers. A well-crafted culture video can give candidates a glimpse into the company’s values, work environment, and team dynamics, helping them assess if they would be a good fit. What’s more, showcasing a positive culture can help with employee retention as it reinforces a sense of belonging and purpose among existing employees.
2-Brand building and differentiation
They are powerful tools for brand building. They allow organizations to communicate their unique identity and differentiate themselves from competitors. By showcasing a vibrant and positive work environment, the video can leave a lasting impression on customers, clients, and potential business partners, contributing to a positive brand image and reputation.
3-Boosting employee engagement and morale
Seeing their contributions and experiences showcased in a video can make employees feel appreciated and valued. It can also foster a sense of pride and loyalty among team members, leading to increased productivity, collaboration, and a positive work atmosphere.
4-Transparency
Company culture videos show the inner workings of a company, giving stakeholders, including employees, customers, and investors, an unfiltered view of the organization. By demonstrating a commitment to open communication and authenticity, they build trust.
5-Valuable marketing and sales assets
They can be posted on company websites, social media platforms, sent in emails and used during presentations or conferences to showcase the company’s values and commitment to its employees. Company culture videos can create a human connection with potential customers and clients, making the company more relatable and trustworthy.
Company culture videos have the potential to positively impact the entire organization. Consider adding some to your video roster. Learn more about Lloyd Media Group’s video production services and how we can help you showcase your workplace culture.