Photo by Mimi Thian
The best relationships come from trust. We trust people we know and understand. The same applies to companies and organizations. If you want a strong connection with your clients and prospects, build a relationship by showing you are more than some anonymous brand. Company culture videos help achieve this objective.
They provide a look behind the corporate curtain to show what your company stands for, your brand values, and what makes you unique.
Are there specific types of Company Culture Videos? Sure. The sky is the limit. You can be as creative and innovative as you want. We recommend keeping it simple in the beginning. Here are four examples.
1. About Us Videos
An About Us video serves the same purpose as the text, but it’s more fun and engaging. It is a great place to share your origin story, or to highlight any awards, impressive information, or successes about your company.
2. Behind-the-Scenes Videos
Going behind the scenes is a great way to show people the fun side of your business. Keep this type of culture video somewhat unscripted. You want viewers to feel like they are getting a private tour.
3. HR and Talent Recruitment Videos
HR and Recruiting videos speak directly to employees, potential employees, or new recruits. Company culture videos can be used for onboarding, internal communications, or workplace announcements. Recruiting videos paint a picture of what it is like to work at your company and encourages the right people to send in their resume.
4. Workplace Culture Videos
Potential employees and prospective customers and partners want to know about your workplace culture before deciding whether to work with you. Great concepts for workplace culture videos include “a day in the life” videos, or interviews with employees explaining why they enjoy working for your organization.
Workplace Culture videos also help your HR department. More than ever, people care about the values behind the brands that employ them. According to Inc. Magazine, workplace culture is a huge factor in competing for and retaining millennial and Generation Z employees. And we all know how much these groups rely on video.
The goal of all culture videos: bringing your culture and personality to life online so people trust you and get excited about doing business with you – be it as a customer, partner, or employee.
We know video storytelling can be daunting. Learn more about our video production services and how we can help.