Behind the Lens with Lloyd Media Group
Video has become an essential tool for businesses to connect with their audience. Every business has a story to tell, and sharing that story visually is one of the most powerful ways to attract new customers and keep existing ones engaged and loyal.
The statistics speak for themselves. according to HubSpot, the number of digital video viewers worldwide is more than 3.3 billion. In 2024, 89% of consumers confirm they want to see more videos from brands. And people are 52% more likely to share video content than any other type of content.
And this from WebFX; websites with video content have an average conversion rate of 4.8%, compared to 2.9% for sites without video. When video is on a landing page, conversions can increase by 80–300%.
However, the effectiveness of video lies not just in its existence but how it’s used. Video isn’t a magic wand for your business just because you hit record. Too often, companies overlook the various ways video can enhance their reach or fail to plan adequately, leading to missed opportunities. Oftentimes the full potential of video comes from simple things you deal with day to day. Consider these five strategic approaches:
1. Promote Your Services: Show How Your Service is the Solution
Your customers have problems, and they’re searching for solutions. Video is the perfect medium to demonstrate how your services meet their needs. Rather than just telling them, show them. Create a series of short, impactful videos that highlight specific problems and showcase how your service solves them. Use testimonials, case studies, and real-life examples to build trust and credibility.
2. Educate Consumers
Today’s consumers crave information. They want to be informed and educated before making purchasing decisions. Use video to address their questions, concerns, and pain points. Create tutorials, how-to videos, and educational content that provides value. This positions your brand as an expert in the field and helps build a loyal audience that looks to you for answers.
3. Show Behind-the-Scenes
Consumers love to see what happens behind the scenes. It humanizes your brand and creates a deeper connection with your audience. Show the process behind your products, introduce your team, and give a glimpse of your company culture. This not only builds transparency but also adds a “wow” factor that can set your brand apart from competitors.
4. Follow Up with New Customers Who Recently Made Purchases
Customer retention is just as important as customer acquisition. After a purchase, use video to follow up with your customers. This could be a thank you message, a tutorial on how to use the product, or an invitation to join a customer loyalty program. Personalized videos can make customers feel valued and appreciated, increasing the likelihood of repeat business.
5. Share Testimonials
There’s nothing more powerful than word-of-mouth, and video testimonials are the digital equivalent. Encourage satisfied customers to share their experiences through video. These testimonials serve as social proof, convincing potential customers of the value of your products or services. Make these videos authentic and relatable, focusing on real stories and genuine feedback.
Using video effectively is about more than just creating content; it’s about strategically integrating video into your marketing and communication efforts. By promoting your services, educating consumers, offering behind-the-scenes insights, following up with customers, and sharing testimonials, you can leverage video to build stronger relationships, drive engagement, and ultimately, grow your business.
Stay tuned for the next article in this series, where we’ll cover five more examples to use video effectively.