Behind the Lens with Lloyd Media Group
Today’s workforce craves authenticity and connection, especially with the C-Suite individuals. Senior leaders are increasingly using video to connect with internal and external audiences, humanizing the executive role in ways that resonate with employees. Video helps put a face to the title, offering insights into leaders as both professionals and people. Here are 10 types of leadership videos that employees find engaging, memorable, and inspiring:
1-On the Move
This casual format shows an executive in motion – perhaps walking through the office, the manufacturing floor, or even outside. Employees get a glimpse into the leader’s day-to-day routine while receiving updates or insights. This format brings an “on the ground” feeling that fosters a sense of accessibility, making employees feel as if they’re right there with senior leadership.
2-Got a Minute?
For the executive who’s short on time, one-minute updates offer a fast, impactful way to stay connected with employees. These updates can spotlight current projects, share thoughts on industry trends, or celebrate recent team successes. By keeping it short and relatable, leaders can share quick insights and connect on topics that matter. These bite-sized videos are perfect for regular check-ins and can live on internal channels or even social platforms for broader reach.
3-Let’s Go Live!
Live videos offer leaders a chance to interact directly with employees. Whether streamed from a handheld device or through a full-scale production, live-casts create a more organic connection. These sessions often leave room for unscripted moments, allowing senior leaders to address real-time employee questions. Leaders can generate buzz and even draw a larger live audience as people share the event.
4-Walking in Your Shoes
Employees love watching leaders step into their shoes, even just for a day. Senior leaders can try their hand at various roles within the organization – whether it’s helping in the warehouse, shadowing a customer service rep, or assisting on the manufacturing line. This kind of video demonstrates empathy and a willingness to understand team members’ roles on a personal level, building mutual respect.
5-Spotlight on the Team
In this format, an executive is the interviewer. They can sit down with different team members to learn about their roles, challenges, and accomplishments. By conducting these interviews, the leader highlights various departments and employees, demonstrating a genuine interest in the people and processes that drive the company forward. This type of video gives employees a sense of visibility and recognition while positioning senior leadership as engaged, curious individuals who value each team’s contributions. Or they can interview people outside the company who share industry insights. It brings unique insights into different areas of the business, offering a dynamic, interactive way to showcase internal and external expertise.
6-How We Got Here
In these videos, senior leaders share meaningful stories from the organization’s history or pivotal moments from their careers. This type of video can focus on challenges overcome, innovative decisions, or milestones that have shaped the organization’s culture. By telling these stories, leaders offer employees valuable lessons, inspiration, and a sense of pride in the organization’s journey, helping them feel more connected to the mission and values. This format brings a more personal touch to leadership’s impact and often serves as a source of motivation across the team.
7-A Personal Message to the Team
This video style is simple and direct, where leaders deliver heartfelt, unscripted messages directly to employees. Rather than a polished or heavily produced backdrop, these videos are often recorded from familiar settings like the leader’s office or even their home, giving a relaxed and personal touch. These messages allow senior leaders to express appreciation, share their excitement for upcoming projects, or address the team during pivotal moments. This style makes leadership communication feel genuine and encourages a deeper sense of unity and trust across the organization.
8-Ask Me Anything
Hosting a Q&A video where employees submit questions in advance can be a powerful way to engage the team. Senior leaders can address questions on a variety of topics – company culture, upcoming changes, or industry insights. This format not only gives employees direct access to leadership but also reinforces transparency and approachability.
9-Make It Fun
If you have the right culture and leaders, a parody video can be a big hit. Whether it’s a playful take on company traditions or a humorous approach to an industry trend, parody videos showcase leadership’s sense of humor and willingness to have fun. These videos can energize employees and create a memorable, shared experience.
10-Big Ideas, Big Vision
This format positions senior leaders as thought leaders, sharing insights on broader industry topics or visionary ideas. Thought leadership videos can be filmed as a “fireside chat” or in a more polished, studio setting, emphasizing the leader’s role as a voice in the industry. Employees value these videos for the broader context they bring, often feeling inspired by their leaders’ vision and direction.
Senior leaders who leverage these video types are building bridges with their employees, fostering trust, and creating a culture of openness and engagement. By putting a human face to leadership, they’re transforming their roles into relatable, accessible presences within the organization. What type of leadership video will your organization launch next?