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Lights, Camera, ROI: Key Metrics & Why Measure Video ROI?

Lights, Camera, ROI: Key Metrics & Why Measure Video ROI?

Jul 11, 2023 | Video Production

Microsoft Behind the Lens with Lloyd Media Group You’ve invested in a video project in order to captivate your audience and drive business results. And now it’s out in the world. How do you know if it’s paying off? What’s your return on investment (ROI)? The answer...
Stand Out from the Crowd! 5 Ways That Video Enhances Your Website

Stand Out from the Crowd! 5 Ways That Video Enhances Your Website

Jun 17, 2021 | Video Production, Website Videos

Video has the power to compel your audience unmatched by other forms of media. The reason is simple. Video engages people in ways the written word cannot. Video can elevate trust in your brand by allowing people to not only learn more about your company and product...
What is B-roll and Why Is It Such a Big Deal in Video Production?

What is B-roll and Why Is It Such a Big Deal in Video Production?

Jun 3, 2021 | B-roll, Editing, Video Production

Photo by Glenn Carstens-Peters When starting a new video project, we throw around the term B-roll when discussing concepts with our clients. With new clients, I’m often asked, what the heck is B-roll? B-roll is the secret sauce that make videos more engaging. It is...
Pull Back the Curtain: 4 Ways to Use Company Culture Videos

Pull Back the Curtain: 4 Ways to Use Company Culture Videos

May 20, 2021 | Culture Videos, Storytelling, Video Production

Photo by Mimi Thian The best relationships come from trust. We trust people we know and understand. The same applies to companies and organizations. If you want a strong connection with your clients and prospects, build a relationship by showing you are more than some...
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