Making the Case for Long Form Videos

Making the Case for Long Form Videos

Photo by Surface on Unsplash We’ve all heard it. The accepted wisdom that videos must be short to get any views. That our attention spans can’t handle a longer video. But is that true? Personally, I don’t agree. I enjoy watching (and making) long form videos....
8 Videos to Showcase Your Organization’s Leadership

8 Videos to Showcase Your Organization’s Leadership

t’s a given that video is a valuable marketing strategy. One way to increase that value, put your leadership in front of the camera. Get them out of the corner office and show off their insights and personalities. These videos can be used internally and externally and...
Press Play: Six Video Trends for 2022

Press Play: Six Video Trends for 2022

It’s 2022. It’s time to start creating video content. Why? It’s a smart business move. The numbers speak for themselves. 86% of businesses use video marketing. Viewers retain 95% of a video message; only 10% from text. 84% of people bought a product or service because...
Who’s Watching Online Videos? Everyone!

Who’s Watching Online Videos? Everyone!

Online video is one of the most powerful mediums of communication today and its popularity is growing. A leader in measuring the digital world, comScore, Inc., released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched...